“People like us” — an update on This is Marketing

My new book launched about two weeks ago. Thanks to you, it went to #1 on the Wall Street Journal business bestseller list, made the New York Times list and best of all, has led to an ever-growing series of conversations about the ideas inside. The collectible multiplies that by eight.

One of the best reasons to create a print book is that it becomes a direct way to establish what people like us are talking about. And a third of our sales are in the audio edition, which is a fascinating insight into how people are consuming ideas now.

Thank you to every single person who contributed, who shared, who took a leap. I appreciate it. Can’t wait to see what you do with the ideas inside.

       

from Seth Godin's Blog on marketing, tribes and respect https://feeds.feedblitz.com/~/582698612/0/sethsblog~People-like-us-an-update-on-This-is-Marketing/