Now that more and more is ordered online, or experienced online, the only trips we take are special trips.
If your offering, your service or your place isn't worth a special trip, it's likely we won't be coming by any time soon.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/524902717/0/sethsblog~Worth-a-special-trip.html
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