The unfair advantage

Here's a sign I've never seen hanging in a corporate office, a mechanic's garage or a politician's headquarters:

WE HAVE AN UNFAIR ADVANTAGE:

We care more.

It's easy to promise and difficult to do. But if you did it, it would work. More than any other skill or attitude, this is what keeps me (and people like me) coming back.

       

from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/500809668/0/sethsblog~The-unfair-advantage.html