Better than it needs to be

Why not?

Why not make it more generous, more fair, more insightful than it needs to be? Why not deliver the service with more flair, more care and more urgency?

Why not do it because you can, not because you have to...

       

from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/374886110/0/sethsblog~Better-than-it-needs-to-be.html