Knowing where 'enough' is.
More might be better for awhile, but sooner or later, it can't always be better. Diminishing returns are the law.
If we look to advertisers, marketers, bosses, doctors, partners and suppliers to tell us when we've reached 'enough', we're almost certainly going to get it wrong.
It's okay to stop when you're happy.
Is more always better? Sometimes, only better is better
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/338023404/0/sethsblog~An-overlooked-secret-to-effectiveness-and-happiness.html
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