Running a business is a lot more important than starting one.
Choosing and preparing for the job you'll do for the next career is a much more important task than getting that job. Serving is more important than the campaign.
And a marriage is always more important than a wedding.
It's tempting to focus on the product launch, on the interview, on the next thing. Tempting, but ultimately a waste.
Our culture is organized around transitions, but they're a distraction. What it says on your wedding invitation doesn't matter a whole lot in the long run.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/203602404/0/sethsblog~Wedding-syndrome.html
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