Doing things with rigor takes effort, but not everything you put effort into is done with rigor.
Rigor is a focus on process. Paying attention to not just how you do things, but why. Rigor requires us to never use an emergency as an excuse. It is a process for the long haul, the work of a professional.
An amateur bread baker leaves the kitchen coated in flour, and sometimes, perhaps, ends up with a great loaf of bread.
A professional baker might not seem to be as flustered, as hassled or even as busy. But the bread, the result of this mindful process, is worth buying, every day.
We know that you're working hard.
The next step is to do it with rigor.
from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/153339376/0/sethsblog~Rigor.html
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