Instead

What would have happened if you and your organization, instead of working on today's crisis, built something worthwhile for tomorrow?

What would have been discussed instead?

What would have been designed instead?

The urgency of the day feels like an appropriate reason to step away from the important thing we might have been doing instead.

Weeks or months later, we don't even remember what that urgent thing was. All we have to show for it is the thing we didn't build.

       

from Seth Godin's Blog on marketing, tribes and respect http://feeds.feedblitz.com/~/140968030/0/sethsblog~Instead.html